Friday, November 19, 2010
Retail mall in Kuala Lumpur, Malaysia
Designed by Stephen Pimbley, SPARCH’s director and founder, the ambition is to make an exciting and unique retail destination, standing out among its competitors. Because Mont Kiara is a predominantly residential neighborhood is family orientated. This family spirit is captured in the building design which uses a ‘friendly’ palette of finishes in texture, feel and color. Shoppers entering the atrium will step into natural sun light cascading onto a pixelated ‘floral’ floor surface, paying homage to the buildings tropical context and providing the space with a unique identity. The floor surface depicts an abstract image of the hibiscus flower which is used as a device to identify zones for events and displays and to guide shoppers into the atrium. The geometry and energy of the floor pattern is carried into the structure of the roof that vaults the atrium; a steel shell supporting an ETFE pillow roof. Hereunder themed events, cultural performances and activities will be staged to entertain and engage visitors.
Key on achieving the ambition is based on the following design principles: Provide an attractive environment and stimulate the senses to move through. Deploy a circulation strategy as a continuous loop, this making all shops equally accessible and easy orientation. Locate physical and visual attractions enticing shoppers to explore all areas.
Photographs: Milk Photographie